Get positive reviews of your business online
In a previous post, I explained the benefits of Google reviews.
Reviews are a very valuable tool for improving your business's online presence.
If you want your company to stand out in a localized search, you need to consider how your customers can leave business reviews online.
According to Moz's local search ranking factor, the review signal is one of the top three.
Moz Local Search Ranking Factor
Moz Local Search Ranking Factor
Accumulating genuine and honest reviews of services through trusted online businesses and social hubs is becoming increasingly important. Don't underestimate the power of review data, even if it covers all other elements of your local search strategy.
LocalBusiness schema
The LocalBusiness schema is a type of structured data markup for your organization that enables local businesses to provide useful information to search engines.
The main advantage is the ability to add review markup to SERP.
Real Estate Agent Nottingham SERP Review Example
Add review markup using schema and view realtor ratings in SERP
Ideas for other property lead generation
From the perspective of generating leads, I've put together some ideas to help your realtor find more properties to sell and allow.
Online evaluation tool
PurpleBricks Free Evaluation Tool
PurpleBricks Free Evaluation Tool
However, some may argue that these tools never really give an accurate picture when compared to face-to-face assessments. Yes, that may be true, but this is purely for read generation purposes, and direct visits can always be followed.Purple Bricks Free Home Assessment Tool PurpleBricks' FreeHouse Evaluation tool clearly shows what users Cork Bicycle Rent zone can expect for the best user experience. This could be a qualified lead if future real estate owners have taken the time to submit their details and complete your online valuation process. In contrast, users may be less likely to simply fill out a contact form.
Leveraging content is important to turning online users into prospects. Providing them something of value for free in exchange for their information is good marketing.
Click-based landing page
Whether you love or hate them, Google Pay Per Click (PPC) advertising can stay here and form the basis of real estate agents' digital marketing.
In addition, these ads are becoming more and more prominent following recent announcements from Google Marketing Live 2019.
To get the most out of your online advertising efforts, you should consider using landing pages. These are dedicated landing pages designed to transform users who are ready to trade. In this case, get advice or a free rating.
Haart Estate Agent PPC Landing Page Example
Haart Estate Agent PPC Landing Page Example
Display advertising
You can take advantage of many options, including:
Keyword targeting
Target topic
Interest targeting
Targeting placements
Demographics
Show an example of ad placement
Show an example of ad placement
One of the important options to watch out for is remarketing. Here you can segment traffic to your website and create an audience list that can be retargeted with ads across relevant online publications according to your interests.
For realtors, these could be popular online real estate publications and newspapers such as Guardians.
Ben Wood, Hallam's Digital Director, further explains how to leverage ads for top goal-achieving processes in search engine journals.