The challenge (in the marketing space) was buy email database much more protected in terms of tracking,” Adam says. A seasoned leader in the B2B IT industry, Adam has crafted well-known brands and delivered high-impact marketing and branding campaigns. A few years ago, the landscape as marketers based on referral growth and things like that.
In a post-COVID world of FMH and virtual buy email database meetings, SMBs need all kinds of digital solutions to stay relevant and boost business. “It was an industry that relied heavily on trade shows, face-to-face meetings and in-person events. Now they not only need to go digital but also know how to keep their customers constantly engaged or updated. It's super interesting what's going on right now in this space,” she explains. Adam, however, maintains that all of this isn't necessarily about marketing.
“Marketing is only a means to an end. I buy email database know what interests customers: growth and sales. So it's really about how marketing can help you achieve your goals. Remember that what worked earlier, even a year ago, may not work now because customer needs and behavior have changed, and so has the market. So focus on marketing solutions and messages that help your customers achieve their goal. 5.